Ciccone Brand identity


Ciccone is a Milanese brand founded by the shoemaker Matteo Ciccone, which finds its origins in the hills of Marche, the home of the shoe industry.

Matteo Ciccone's personality found its true expression in a new brand identity. The typography of the new logo is designed to transmit the main values of the shoemaker: innovation but also tradition, creativity and sustainability. The project was completed with the design of the website, the creation of the social media pages as well as various in-store communication materials. The restyling project was able to achieve the proposed goal: to innovate but at the same time preserve the shoemaker's tradition.

2022
Branding / Fashion
Milan, it



Logo print and digital applications



”The Slow Foot” logo



credits

Client: Ciccone
Agency: Fosbury Adv
Creative Direction: Andrea Martinucci
Account Direction: Simona Arosio
Graphic Design: Leonardo Casani

UI & UX Design: Leonardo Casani
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