Civic Brand identity
CIVIC is a new type of newsstand, created with the aim of becoming an information point but also a meeting location. CIVIC is a network of spaces open to sharing and experiencing, a place dedicated to cultural events, debates and presentations in real time.
After defining a value proposition, we built the new brand identity of CIVIC. The project starts from a simple but very metaphorical symbol: the dot. This graphic sign is taken up in the logo, as well as in all other materials of the brand identity, becoming a symbol of the brand's philosophy - to be the dot on a map of urban life indicating a point of connection and sharing of new experiences.
2020
Branding / service
Milan, it
Company logo, store logo and pattern construction
merchandising
Custom icons
store animated ledwalls
credits
Client: Civic
Agency: Fosbury Adv
Creative Direction: Andrea Martinucci
Account Direction: Simona Arosio
Gaphic Design: Leonardo Casani, Francesco Zivoli
Motion Design: Leonardo Casani
Copywriting: Elena Chee