Pedigreender Brand identity
Pedigreender is an original idea that aims at creating the perfect dating app for cats and dogs looking for new partners. The app’s strength is to connect new people with common interests and allow them to meet new playmates for their pets.
The brand’s true personality finds its expression in a new identity. The typography of the new logo is designed to transmit the main values of the brand: innovation, creativity, coolness. The letter P has been modified to contain the footprint of an animal, becoming a recognizable and distinctive sign of the dating app. The logo is followed by the brand image, a lively illustration with playful shapes that express the true spirit of the brand.
2021
Branding
Milan, it
ApP Concept Design & Illustratios
ApP Concept Design & Illustratios
credits
Client: Pedigreender
Agency: Fosbury Adv
Account Director: Simona Arosio
Creative Direction: Andrea Martinucci
Graphic Design: Leonardo Casani, Francesco Zivoli
Motion Design: Leonardo Casani
Copywriting: Elena Chee